Introduction: What is the Purpose of Car Washing, Why are Window Signs Important, and How Do Car Washing Signs Change?
Our options for helping readers learn about window washing are limited, but I’ve discovered an effective tool for communicating this topic to the public. Window signs are so effective because they make a great first impression and you can use them in any kind of location: parking lots, driveways, sidewalks, residential neighborhoods, parks, schools, grocery stores, sporting venues and movie theaters.
By understanding the purpose and importance of window washing, you can communicate this information clearly to the public in any kind of location. I want to share with readers my observations of how well window signs work, how they change over time and how they can make a great first impression on readers.
Vertical Window Signs are New (at least in the U. S.)
You may be surprised to learn that vertical window signs did not become widely used until sometime in the 1980s. Window signs have been used for decades, but until recently they have been horizontal and usually used to advertise a business. Now, due to the growth of private home maintenance companies who service residential homes and apartments, vertical window signs are becoming popular with window washers.
The advent of the high-pressure direct-contact car washing industry has created a surge in the use of vertical window signs. These signs are being used to advertise car washing services across U.S. cities and towns.
What are the Streamlined Benefits of Car Washing Your Vehicle with a Sign
Most people (94%) who have a car like it all clean, but only 46% like spending money to clean it. Signing “free” helps win these reluctant motorists over. Most people (68%) believe they can trust a free service, and will at least look at the sign and often visit your business. People want their car cleaning efforts to be simple, fast, efficient and easy. Car washing signs are ideal for both drivers and time-conscious business owners.
Refer to Web sources [“should not be used”] in your article and use them to amplify your points. These sources are freely available on the Internet, so you don’t have to pay any money to use them. What is important is that the information you provide is not in any way misleading or false, otherwise it may be considered plagiarism by your teacher. If you do end up using these sources in your article, be sure to include them at the very end of your article and give credit to the author. Also, the last paragraph should have a concluding sentence summarizing the main points of the article.
What Makes a Successful Window Sign?
Be certain that your business has the equipment for window washing (such as high pressure washers and sandblasters), because most people (64%) won’t trust a window sign without the assurance of extensive car-washing facilities.
Start your window sign campaign as early in spring as possible because many people (34%) won’t wait until after spring cleaning to call for window washing.
Consider using a catchy jingle that can be easily remembered. A recent study shows that 19% of people like jingles, while only 10% like a catchy commercial.
Before producing your window sign, find out if there are other companies that have done the same thing in the area. Only about 23% of people will give the new window sign business a chance if there is another sign nearby.
To be effective, window signs must be something that people can easily read from the street. About 33% of people said that they are likely to pass by a sign without looking at it and 80% said they would stop and think about what the sign had to say.
People will respond to any advertisement, as long as you don’t make it too technical or boring (such as reading a phone book).
Use simple words that everyone will understand when creating your window sign. Also, don’t make the sentence too long, as not many people can remember long sentences.
If the weather outside is nice, then you should place a car-washing station near the street because 86% of people won’t get their windows washed while it’s raining.
Conclusion: There’s No Gimmick Behind this Successful Window Sign Experiment; It’s Just Simple Motivation!
The philosophy of window signs is simple. Get people to look at your sign by appealing to their emotions, giving them a specific benefit in exchange for viewing your sign (rather than simply telling them how good your car washing services are). This can’t be emphasized enough. Your sign must promise something specific that customers desire, and it must be stated in an appealing manner.
The ideas above are simple, but if you want to be successful immediately, you must take action on them. One of the most important actions is to start using window sign marketing immediately. There’s no need to wait for months or years before success starts coming your way! “
One of the most critical things that we missed in our hasty research was how the message is presented and how it is worded. It’s not just the words that matter, but also the presentation of the window sign.
In fact, recent research suggests that visual appearance is a huge factor of success. It’s easy to see why once you consider some of the following statistics:
95% of our communication is through visuals
Our right hemisphere controls our ability to recognize and process visuals; emotions are processed here so visuals can be an effective way to trigger emotion.