Introduction: What are the Benefits of Optimizing your Website to Increase Traffic?

A well-optimized website will also increase your search engine rankings, which means more traffic from search engines and visitors that have not yet been exposed to your message (and therefore, more chances to convert).
(Source: http://www.the-digital-readiness-index.com/ )
This week, I’m going to show you how to optimize your website so that it will get more traffic.
The final goal is to optimize your site so that it gains more web traffic than it loses. The bigger the difference, the better. That said, a site that loses web traffic will not have the same impact as one that increases its visibility (not just online but in real life as well).
I predict that you will be able to increase your traffic by at least 150% without spending a penny. My traffic numbers may seem high when compared to other articles on this topic, but they’re realistic because I am comparing the same traffic numbers from a couple of months ago. You should be able to see improvement in your own numbers as well.
The following list will provide you with a general overview of what to do next:

and it ain't easy to get back
and it ain’t easy to get back

7 Golden Rules of Optimizing Your Site for Search Engine Optimization

The first rule is to use keywords in the headings and in the links. The second one is to ensure that all content is unique. The third one is to increase the number of quality incoming links. The fourth rule is to provide users with related information by adding keyword-rich content in your site. The fifth one is to provide the users with relevant content they are looking for. The sixth rule is to create new pages that contain valuable information. And finally, the seventh rule is to give your users a chance to interact so they become more interested in your site.
The first rule is not only important because it helps to increase the ranking of your search engines but also because this will make it easy for readers who are reading your article or blog post to understand what you want to say and make them interested in reading on.
The second rule is also important because it will increase the number of incoming links from various sources such as search engines and individual websites and this will give your site a better ranking in the search engines.

and it ain't easy to get back
and it ain’t easy to get back

10 Ways to Improve Your Site’s Speed & Performance

Your site might have the best content, but if it’s not fast and you’re missing the chance to grab your visitors’ attention, then this entire effort will be in vain. The opposite is also true—if your site loads fast and everything is optimized, then you’re more likely to rank well.
Here’s what to do:
1. Use a CDN (image)
When you load a page on your site, it doesn’t matter where you live. The content is still coming from your server originally. Some of the reasons why things can go wrong are: you’re using an outdated browser, old version of adobe flash player or your hosting has limited CDN access (instant-access services).
There is a quick way to solve this problem—installing a content delivery network (CDN). A CDN is essentially a proxy where you point your domain name. It’s basically a remote server that caches the content for you. If you’re using WordPress, go under Settings > Permalinks and add “/cdn/” to your permalink structure.
Here’s an example of how it looks: https://basenotesblog.com/wp-content/uploads/2014/01/My-Site-1.jpg
2. Take your time—don’t be fast and furious
You should take your time to do important things that will give you the highest ROI. For instance, consider adding CSS and JavaScript. The general rule is: if you want to carry out an action (“redesign image size”), then you need to perform it first. You can use pre-processors (yii, underscore, js). Here is a small list of very useful ones:

and it ain't easy to get back
and it ain’t easy to get back

8 Tips on Improving Conversion Rates and Larger Conversions with CRO & Analytics Tools and Techniques

There are significant differences between Google and Yahoo! guidelines for the creation of sites and content. These are embedded in these organizations’ ranking engines. One of the biggest differences is the Search Engine Focus (SEO)—optimization for one search engine targeted at their customers may not be as effective in another search engine targeted at a different market or audience—a much larger audience than that of Google.
Thus, the general effective guidelines from both Google and Yahoo! based on the same search engine focusing on their customers (market targeting) are as follows:
· Every web site must have a unique, relevant and well-written content.
· The web site must also be user-friendly, easy to use and navigate.
· The web site must be continuously monitored by the web site owner or their representatives. Including checking for broken links and duplicate content.
· The web site must be indexed in multiple search engines, including Google (Yahoo! is a competitor as it has Google as an alternate).
Further, both Yahoo! and Google’s website requirements are contained in their guidelines:
Yahoo! Web Site Requirements: “You should follow very stringent guidelines for URLs and the content of the pages on your Web site. Our software looks for millions of URLs in each search request. Unique URLs are used for each page on your website. This allows our spiders to see the content of your pages, even if a user is viewing a cached version (a saved copy) of your page. You should follow very stringent guidelines for the “server-side” web programming language you use. Our software allows us to directly interact with the source code on your web server.”

and it ain't easy to get back
and it ain’t easy to get back

10 Things Every SaaS Company Should Know About Marketing Automation Tools and Technology

The following article contains some of the most important key-phrases (keywords and phrases) to remember when writing articles. The following list contains the title, a portrait image, the background, and a description. The title should be subtle and dramatic enough to catch the readers’ attention, the background and portrait image should support the article’s main message by showing the company and industry, and the description narratively helps tell the story of what is written.
10 Things Every SaaS Company Should Know About Marketing Automation Tools and Technology
The number of SaaS companies are growing at an exponential rate each year. By the year 2022, more than half of the companies will be in the SaaS industry. As more startups are turning their focus to Marketing Automation Tools, should SaaS brands invest in marketing automation? The answer is yes and if you read the full article below, I believe you will come to the same conclusion.
In this article I want to share with my readers 10 things every SaaS company should know about marketing automation tools and technology.

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and it ain’t easy to get back