How to Choose the Best A.I. Writing Tool for Your Content Generation Needs
FOR THE COMMON KIND OF CONTENT GENERATION NEEDS (for example, newsletters, basic reports and simple marketing pieces)
One of the newer A.I. writing tools for content generation is called Quill.ai, which uses natural language processing to convert a narrated audio input into machine-generated text that reads like an article created by a human writer. There are some limitations to this technology, but the output can be surprisingly coherent and entertaining, with minimal errors from what I could see in a quick test of the service’s smarts.
One limitation of Quill is that it cannot create textures for images. If you want a headline image to have a textured background, Quill can’t do it. Nor can it do the type of image manipulation you might expect with Photoshop or other software: Adding a texture to an image, while simple enough with Photoshop, is far more complex with a tool like Quill.
Why Do People Fear An AI Writer?
Some people are concerned that when using an AI writing tool, the firm’s corporate culture might be diluted. The tool may produce writing that does not align to the corporate culture and branding. In addition, the tool may be unable to produce certain kinds of content, such as creative pieces or legal documents. Also, the tool may use up all the available content budget, leaving nothing left to pay human writers.
For example, a large international financial firm was considering using an AI writing tool to write marketing content. The firm had a well-defined corporate culture and did not want that culture diluted. This was because the financial firm’s brand was strongly influenced by its reputation for creativity and innovation, two qualities that were difficult for an AI writing tool to achieve (at least at that time).