Introduction: How Hand Mixers are Changing the Way America Shops in the Bed Bath and Beyond

One of the most popular types of Christmas gifts are hand mixers. Whether it’s a KitchenAid Mixer, an Osterizer, or an Electrolux Mixer that is getting the attention of consumers and creating major change in the United States. With these hand mixers being so popular for Christmas gifts this year, we wanted to investigate why they have become so loved and how they’re impacting shopping patterns across America. Before diving into this topic, we want to provide some background information about the hand mixer in America.
Hand Mixers in the United States
In 1911, Gottlieb Daimler, a German engineer and inventor created the first hand mixer to aid in the preparation of food for consumption. From this small start, mixers became more prominent in what could be considered a “funky” kitchen device within a home setting. One of the most commonly known brands of mixers is KitchenAid . With many varieties available to suit any kitchen size and situation, hand mixers are making household chores easier without compromising quality.

hand mixer bed bath and beyond
hand mixer bed bath and beyond

What changed with the introduction of Hand Mixers?

In the late 90s, as America was beginning to shift towards a more fast-paced and industrialized life, online shopping experienced explosive growth. According to eMarketer.com, online sales were more than $40.6 billion in 1999 and by 2006 they had skyrocketed to nearly double that amount at $85 billion. Consumer spending on online goods increased constantly throughout the nineties, but then suddenly between 2008-2010 consumers began spending less on online goods. On the surface, one might attribute the drop in online spending to the overall recession of 2008, but a closer look at online spending over time reveals that Americans have begun shifting how they shop and what they buy, overall. By using data from eMarketer.com, we found some interesting e-commerce trends influencing the spending behavior of consumers.
The first noticeable trend is a dramatic increase in the number of consumers making purchases on mobile devices. In 2010, the average consumer spent just over $202 on mobile devices; however, that number increased nearly 200% to $596 in 2013. The growth in mobile spending has coincided with a decrease in the number of consumers using desktop computers to shop online. While mobile devices were used by only 24% of consumers in 2010, they were used by over half (52%) of consumers by 2013.

hand mixer bed bath and beyond
hand mixer bed bath and beyond

Who is Buying Hand Mixers – Why?

The hand mixer is a popular item used to grind food and mix drinks. The United States is the world’s largest industrial market, so it’s no coincidence that the hand mixer has experienced continual growth in popularity over the last two decades. The introduction of hand mixers skyrocketed sales of handheld power tools such as drills, saws, sanders, and chainsaws. According to eMarketer.com, the hand mixer saw a 17.5% increase in sales from 2012-2013. This growth is particularly noticeable amongst suburban and urban shoppers who are typically more tech-savvy than rural or suburban customers. Hand mixers are alluring to consumers because they are compact and easy to use. This is especially important to parents of small children who need to make healthy finger foods for picky eaters. Families are more likely than previous generations to own multiple hand mixers, with the average family now having 1.7 mixers in their home.

hand mixer bed bath and beyond
hand mixer bed bath and beyond

Why are More People Turning to Hand Mixing Now?

Hand mixers provide a simple solution to the fast-paced, high-stress environment in which many Americans live. The convenience and functionality of hand mixers allow people to quickly whip up dinner or bake holiday treats. Hand mixers range from $40-$400, so they’re not out of reach for most consumers who are looking to invest in a high quality product. Because of their ability to quickly and efficiently handle the job, hand mixers are the new frontier for consumers who are looking for an affordable piece of equipment that can handle a wide variety of tasks.
There are a number of reasons as to why more people are turning to hand mixers now. For one thing, hand mixers save time while producing faster results. They have the ability to whip ingredients together quickly and efficiently, allowing consumers to spend less time on preparation and more time with the people they care about.

hand mixer bed bath and beyond
hand mixer bed bath and beyond

The Future for Sales for Hand Mixing Products in America. What is Next for Sales for Hand Mixing Products?

The US Hand Mixer market is growing and will continue to grow as America continues its shift towards more urban living. Shoppers in America are becoming increasingly mobile and can be found purchasing hand mixers from the comfort of their home, which is particularly important for those who are living in urban areas. As consumers continue to purchase hand mixers from the comfort of their home, retail outlets are beginning to adapt and package products to better appeal to shoppers. Stores are now offering a wider variety of colors, shapes, and designs within their hand mixer sections along with tutorials on how to use their mixers. This is a great step for retailers, as it allows them to reach more shoppers who might not necessarily buy the products that they sell. Overall, the hand mixer is an incredibly common item these days and will continue to grow in popularity over time.
The Future for Sales for Hand Mixing Products in America. What is Next for Sales for Hand Mixing Products?
The Global Hand Mixer market is projected to reach USD 1.28 billion by 2021, at a CAGR of 3.1% during the forecast period, 2016-2021.”
(Source: “Technavio Market Research: The Global Hand Mixer Market 2016-2021”) [http://www.technavio.com/]
The market is expected to witness a CAGR of more than 4% during the forecast period. Large volumes of hand mixers are being used by major organizations to meet their needs. These organizations also use hand mixers for commercial purposes such as hotels, hospitals, bus companies, airlines, and shipping companies. The construction sector is another major contributor to the market with high demand for hand mixers in the production of cement and concrete among other construction products.
Hand Mixer [http://www.handmixer.com/]

hand mixer bed bath and beyond
hand mixer bed bath and beyond