What is a localized product launch?

Localized Product Launches are a powerful tool that allows you to launch your product in the path of potential customers rather than in oblivion. This is accomplished by launching your product while still in development with a local marketing event. Localizing product launches enables you to have an impactful entry point into the market, which can be followed up with national marketing later on. Localizing your event gives you the ability to offer a range of benefits to different types of customers. Localized product launches provide several benefits based on the type of regions you choose. Localized product launches in busy regions, such as metropolitan areas offer opportunities to generate awareness, distribute your product and create an environment where people are more likely to talk about your product. Launching in rural areas provides local awareness and leads to customers who are willing to travel a long distance for your brand. Launches that occur in remote areas can be a good option for saving money. You can also choose to globalize your product launch by offering your product in different countries or regions.

chamberlain sd to rapid city sd
chamberlain sd to rapid city sd

How do you do a localized product launch?

Doing a localized launch requires more than just holding a local event. There are many different ways to go about doing this, but the following four examples cover some of the more successful ones that have been tried by companies.
1. An interview with a local reporter who writes about the product and a local business publication that covers the area in which the company is located: Interviews with reporters in each market are an effective way to leverage word of mouth and publicize your new launch before your products are even on store shelves. Once it goes on sale, all signs will point to this as the real launch of your product, thus gaining more attention and putting more pressure on retailers to carry it. A local newspaper is often a great place to start. In the example above, the reporter was able to find out where the product was sold and interview a few of the local store owners before the product launch. She then wrote a story that was picked up by a national publication, ultimately getting coverage in all markets.

chamberlain sd to rapid city sd
chamberlain sd to rapid city sd