Fish Writing a Life Of Their Own
For anyone that wants to fish, you can’t beat Lake Wales. The fishing is always good in Lake Wales but last summer was especially great. We were catching a ton of smallmouth, largemouth and spotted bass. Then it was back to fishing in Orlando where I caught a whopping two bass in five evenings.
Why the difference? Lake Wales has “fish writing”. What this means is fish can’t see their way out of the murky water and so have to write with scales for themselves. This gives them an example of what’s waiting for them on the other side which helps when they decide where to go.
Now in Orlando, and other places for that matter as well, what’s in the lake already can’t see anything different from what’s already there. So they just stay put. See this is not a scientific explanation but it makes sense to me.
How To Create and Engage with Audiences On Social Media
The following is a list of 9 websites that the residents of Lake Wales use to communicate and find out what’s going on in the community.
Lake Wales Facebook Group
Lake Wales Square Facebook Page
Lake Wales Downtown Facebook Page
Lake Wales Chamber of Commerce Facebook Page
Wine Walk of West Central Florida Website
Central Florida Wine Festival Website
The Tasting Room – Lake Wales, FL Website
List of All Cities in Florida – Wikipedia Page
Centruy Link Mobile Phone Service – Southwest Florida Cellular – CENTURYTEL.COM | CENTURYTEL.COM
Florida Chapter of the Professional Marketing Association Website
The group has more than 1,600 members as of April 8, 2016.
Data Driven Marketing in 2017-2018
Data can be the difference between a successful marketing campaign and one that falls flat. In this article we are going to take a look at some of the most powerful software tools for data collection. We will also provide some tips to maintain the integrity of the data and a few ideas on how to use that data. After reading this article, you should have a good understanding of how to make your data work for you.
Data Collection and the Used Car Industry
Data collection is one of the most important aspects of any marketing campaign. Without accurate data, you can not effectively reach your target market. Even worse is using the wrong kind of data. It can actually hurt your sales more than help them. This is why careful consideration must be made when deciding where and how you are going to collect information.
Is it Time For You to Port Your Content?
This article will go into detail on how to port your content. It also provides a list of websites that you can use to port your content. It is beneficial that you learn how to port your content before it becomes obsolete. The article will cover some of the most important factors you should take into account when looking for a good porting company.
Is it time for your website? Let’s find out!
The process of taking a website offline and putting it back online on another domain with similar content, typically through URL re-registration, can be referred to as “portability”. You can use portability to your advantage when it comes to maintaining an online presence and you can also gain a competitive advantage by taking your content and moving it to another website that is related or owned by the same company.
A good example of this is when Netgear decided to create an online store for their products. Netgear lost the domain control of their domain name so they decided to transfer the content from their old site, www.netgear.com, onto their new one, www.newnetgear.com. This shows that Netgear is essentially using their website as a marketing tool to gain consumer awareness of their company and their products.
Creating Great Content For Your Product or Service
I want you to create great content for your product or service. First I need to clarify that we are not talking about blogging or social media marketing when we say creating great content. Great content leads consumers to your product or service. It makes them want it, need it and ultimately buy it. When it comes to creating content that persuades consumers to buy your product or service, you will have and use a variety of tools at your fingertips. You can use automated tools to write content. You’ll need software to edit it and social media sites to share it. You can power up your creativity with templates, a thesaurus or simple strategies like casting a wide net for ideas. The most effective content are the ones that take great care in their crafting and that validate products, services and ideas through real life experiences.
This video from Thought Leadership Development shows how you can create great content for your product or service.
Having knowledge of how the overall thinking process works and knowing how to bridge the gap between theory and practice, puts one ahead of the game in most disciplines:-
#1: Know your product or service inside and out
#2: Know your audience; who they are as people & what they want to buy.
Mathew Syed, Founder and CEO of Search Engine Journal did a great presentation at Edge-Labs on this topic. Watch it here: http://www.edge-labs.com/presentations/search-engine-journal-documentary-film-for-edge/
At the end of the day, you have to know your audience. You have to know what they are going through and what they think. As a person working in marketing, we have known this for a long time but we don’t want to stop there and put ourselves into such a niche that we’re leaving out so many other consumers in the process.