Introduction: A French Quarter in the American West
Jean Philippe Patisserie, a company that specializes in cultivating excellence in the art of pastry and dessert-making, is located in Las Vegas, Nevada. The company opened its first store in 2003 and has been delighting its customers ever since by providing them with delectable treats as well as savory creations. Because their exquisite desserts are so popular, a second location was opened in 2009 in Pittsburgh, Pennsylvania. As appealing as Jean Philippe Patisserie is to those who wish to indulge themselves by enjoying a sweet treat, the company’s savory creations are just as remarkable.
Jean Philippe Patisserie is a company that carries on the legacy of French culinary tradition. Its history dates back to 1901, when the Patisserie Brodart opened in Paris. Jean-Pierre Brodart began working as a pastry chef and later went into the publishing business. In 1937, he decided to close his publishing business and transfer his talents to baking pastries. His passion for baking was so great that he created a handbook detailing every aspect of pastry production, including its scientific principles, which were then published in 1941. The success of this handbook resulted in the opening of three additional bakery shops that were operated by Jean-Pierre Brodart’s son, Jean Philippe.
Pate is Made From A Local Aged Cheese
Instead of using the traditional aged cheeses that are commonly found in pate, Jean Philippe Patisserie uses the aged cheese from a local cheese company located in Reno, Nevada. They blend it with savory ingredients such as onions and mushrooms to create an exquisite taste that is not overwhelming. This blend is used for their croque monsieur (a grilled ham and cheese made with a bechamel sauce) and croque madame (which has an egg baked on top). The use of local ingredients in their exquisite dishes is one thing that makes Jean Philippe Patisserie unique. This organization is dedicated to using local ingredients, but it also has a very active community outreach program that provides job training and financial assistance for low-income families.
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Analysis of the Company’s Competitive Advantage and How to Counter it
The company’s competitive advantage lies in its ability to deliver an exceptional service. The company states that their goal is to treat the customers of Jean Philippe Patisserie as royalty and thus strive to offer nothing but the best experience for all who visit their establishment. They adorn their restaurant with fine lighting, comfortable seating, and elegant tables and chairs. They also take special care in hiring staff who are well-groomed and polite. One way that the company ensures this is by requiring their employees to wear a uniform. They also prohibit their staff from chewing gum while on duty.
With its luxurious interior decoration, Jean Philippe Patisserie draws a clientele of upper-middle class individuals. They tend to be an older demographic with an average age of 36 years old. These individuals are typically wealthy, self-assured, and know what they want. There is also a high percentage of men who frequent the establishment with an estimated 60% being male.
To attract these affluent customers, Jean Philippe Patisserie offers a higher-end menu at a greater price than competitors. The company also charges a slightly higher rental fee for their seating as compared to other foodservice venues (e.g., fast food & casual dining). This higher price is justified by the classier ambiance of the restaurant and its dress code. Additionally, they offer their customers something most other venues do not: a truly personal, in-depth consultation about their menu and their dining experience. The company wants customers to be able to sit back, relax, and discuss the finer points with their wait staff.
They offer an extensive menu that includes delicious items such as onion soup, beef bourguignon, chicken breasts in a creamy wine sauce, and a goat cheese salad. Within the first year of opening, Jean Philippe Patisserie was awarded “Best Bistro” by the Las Vegas Review-Journal. They also have been featured in several other publications such as the Travel Channel, MSN.com, and Zagat.
Jean Philippe Patisserie
455 East Sahara Avenue, Suite C9
Las Vegas, NV 89104-2715
How to make paella From Spain to Spain, Paella is made in many varieties. The following recipe is for seafood paella, but the dish can be made with chicken or sausage as a main ingredient. Be sure to serve it with fresh bread for dipping in the delicious broth. Serves 4-6.
1 cup water
1 teaspoon saffron threads
2 tablespoons olive oil
2 medium carrots, minced or grated
1 small onion, minced or grated
4 cloves garlic, minced or grated (or about 1 tablespoon Italian seasoning)
A handful of small dried red bell pepper flakes, crumbled, optional. (not spicey) . . . Cooked already in Spain from this site: “Red Bell Pepper Flakes” – http://www.spanishcooking.com/red-bell-pepper-flakes/
1 teaspoon salt (or to taste)
¼ cup dry white wine