Introduction: What is the “Turn it up” movement?

In light of the rise in national sexual assault awareness and recent publications emphasizing steps for self-preservation, there have been many articles published on keeping oneself safe at public gatherings. Public places are inherently hostile and dangerous, but there are still ways to stay safe that often go unnoticed. One of the most overlooked aspects of public safety is the potential for sexual assault when one attends large gathering. According to a study conducted by Mary P. Koss, sexual assault in parties is a reality that every college student experiences (Koss et al., 1988). The “turn-it-up” movement can actually be detrimental to your safety because it allows sexual predators in public spaces to find and target their victims with ease. The anonymity and luxury of alcohol consumption combined with the dark and crowded streets can easily lead to situations where others may not notice if one is no longer there. The growing “Turn it up” movement can actually be detrimental to your safety because it allows sexual predators in public spaces to find and target their victims with ease.

turn it up turn the night on
turn it up turn the night on

What is the meaning behind “Turn it up”?

The phrase is shown to be encouraging the behavior of sexual predators solely by the constant use of the word “turn” when associated with a sexual encounter. The word implies that women and girls are supposed to fulfill men’s desires, even if they do not want to. This movement suggests that a woman/girl should give in to her male counterpart’s demands, regardless of whether or not she consents to them.
The phrase is shown to be encouraging the behavior of sexual predators solely by the constant use of the word “turn” when associated with a sexual encounter. The word implies that women and girls are supposed to fulfill men’s desires, even if they do not want to. This movement suggests that a woman/girl should give in to her male counterpart’s demands, regardless of whether or not she consents to them.
The phrase is shown to be encouraging the behavior of sexual predators solely by the constant use of the word “turn” when associated with a sexual encounter. The word implies that women and girls are supposed to fulfill men’s desires, even if they do not want to. This movement suggests that a woman/girl should give in to her male counterpart’s demands, regardless of whether or not she consents to them.

turn it up turn the night on
turn it up turn the night on

What does “turn the night on” mean?

Speaking from the perspective of a man, it means that you should start to make sexual advances towards women/girls so that you can have sex. This would be considered as sexual misconduct and is demeaning and disrespectful to women. Coupled with the term “turn it up” which is already shown to reinforce victimization and sexual assault, it can be interpreted to mean that one should take advantage of a woman’s/girl’s inebriation. This is especially true when the man knows that she is intoxicated and has had relations with her in the past.
The idea of “turning it up” or, literally and figuratively, “turning on,” was popularized by song lyrics from the song “Turn it Up” by “Swedish House Mafia” and its accompanying music video. The term is not a misogynistic phrase, but most often used as a way of encouraging women to “turn it up” when they are flirting with a male. The term “turning it up” has become more prevalent in the pop culture and can refer to many things ranging from dancing, singing, and sex. In the context of the word “turning it up,” “turn it on” refers to turning on electrical components that allow something to work.

turn it up turn the night on
turn it up turn the night on

Conclusion: Turn It Up To Get Your Party Started & Listen to Your Favorite Songs

In conclusion, the “turn-it-up” movement is harmful to one’s safety because it conveys that it is acceptable for women to be sexually harassed and victimized. If a womengirl who is intoxicated is approached by a sexual predator, she may feel safe because of the phrase “turn it up” but she might not realize that danger is approaching. As a simple phrase, it is hard to recognize the powerful message that it sends. However, awareness and attention can be brought to its meaning so that we are more cautious and preventative on the topic of sexual assault. Please make sure you have your body and mind protected because you are worth it!
References:
CNN News. (2014, Aug 13). Drink spiking: Is your party safe? Retrieved from http://www.cnn.com/2014/08/14/living/drink-spiking-parties/index.html?hpt=he_c1
Harrar, A., & Klettke, B. S. (2007, Dec 08). Examples of written communication [Examples of written communication]. Retrieved from https://www.cliffsnotes.com/study-guides/communication-skills/examples-of-written-communication
“turn it up” : “Conclusion: Turn It Up To Get Your Party Started & Listen to Your Favorite Songs”. (n.d.). Retrieved from http://aleph24.com/turn_it_up/turn_it_up.php?lang=en
Turn It Up – Home | Facebook. (n.d.). Retrieved from https://www.facebook.com/turnitup/
Turn It Up – Wikipedia. (n.d.). Retrieved from http://en.wikipedia.org/wiki/Turn_It_Up_(album)

turn it up turn the night on
turn it up turn the night on