Introduction: Why is Instagram Engagement so Important?
Instagram is one of the fastest growing social media platforms, and for a good reason. It’s photo-sharing feature allows for users to share details about their lives with people around the world. The website also has an interactive platform that allows followers to engage with each other. Since it’s launch in 2010, Instagram’s user base has grown to over 500 million active users. A recent study done by the Smart Insights team shows that Instagram engagement, or the number of comments a photo receives, is one of the most important metrics to measure. “People in Western Countries want to see engagement on Instagram. Over 75% of people said they expect to see lots of comments and likes on photos.” [Source: “Instagram Engagement Study” by Smart Insights.]
The digital marketing community also recognizes Instagram’s importance as a social media platform. Numerous agencies have been creating Instagram campaigns, businesses have been creating and streaming content on the platform, apps have been being developed to enhance the Instagram experience, and influencers are using the platform for their own means. However, there seems to be confusion about why engagement on Instagram is so important. Let’s take a look at why it’s important and how brands can better utilize this data to their advantage.
1. Engagement = Followers
Instagram is all about followers, engagement helps brands grow their following. When more people view a brand’s post, more people will follow the brand. According to this study from Captiv8, when there is an increase of 1% in engagement on a brand’s Instagram post, there is a 0.69% increase in the number of followers.
2. Engagement = Revenue
Why the Instagram Engage Bar Matters to You
Have you ever wondered why your Instagram engagement bar is so low? Well, You’re not alone. Many people have been wondering what influences the increase of Instagram followers and likes. While it’s difficult to determine the reasons, there are a few things that seem to actually increase engagement. One of those is the use of hashtags. Now I know you’re thinking that hashtags are only for celebrities and bloggers, but this isn’t true. Regular users are using hashtags to engage with other users and brands like yours as well, as Instagram encourages algorithms to show your Instagram posts in search results more often based on hashtag usage.
Hashtags are the Key to Instagram Engagement
There are several ways to get the attention of other users and brands, but the best way is by using hashtags. Hashtags allow you to reach a wider audience and make your Instagram posts more visible. When you use a hashtag, it creates a link with that tag which leads back to your Instagram profile every time someone clicks on it. This increases engagement with your posts as well as exposure, allowing you to reach new people who may not have come across your content otherwise.
Overall, hashtags are a valuable tool to use when you’re trying to grow your Instagram engagement. Just keep in mind that only use hashtags that accurately describe your content.
How to Set Up Your Profile Tagline for Maximum Exposure and Growth
While your profile picture is what attracts users to interact with you, your tagline is what will encourage them to follow you. When entering this information, it’s important to remember that the text you use in the box will become your Instagram handle. Some people choose to include their website or business name in this box, but really, it’s up to your discretion. Some people also use hashtags with their names in this space as a way to quickly catch someone’s attention and get them to follow you. Always remember that the tagline is very important, so much so that Instagram has even implemented a feature called “tag suggestions.” This feature will suggest hashtags that match your profile picture’s tagline and will make your photos more likely to be shown by Instagram search results.
A good tagline will make it easy for your followers to find you on Instagram. The key is to have a tagline that is short, engaging and tells your readers what your Instagram account is all about. Remember: Unlike Twitter hashtags, Instagram tags are not interchangeable. Your tagline cannot be used in more than one hashtag, so choose carefully! Some people like to use brand names as their Instagram taglines but this should be done with caution. If you choose to go this route, be sure to trademark your brand name before using it in your tagline. Make sure you’ve done your research and are only using a trademarked brand name if you have the legal rights to do so.
How To Improve Your Post’s Hashtag Performance
While you may use hashtags in your captions, tagging is just one way to increase your post’s performance. If you’re writing a caption for your photo, it’s important to choose the right hashtags for the content of your post. If you’re on a budget and have limited funds, buying hashtags can be helpful in increasing content exposure. However, buying paid hashtags is illegal and can hurt your brand’s integrity. Instead of paying for hashtags, see what hashtags are being used by other brands and businesses, and then add your own your captions in those same places. In addition, you should consider using hashtags as a clickable link. Link the hashtags to your own website or other social media pages.
If you’re using a photo editing application like Instagram, you should make sure your captions are well-formatted in order to get the most out of your overall caption. The best format for Instagram captions is to put your text either at the beginning or end of the caption. For example, if you have a video in the post with a caption, put your caption on the end. In order to increase your post’s performance and in turn, click-through rate, you should choose hashtags that are relevant to your content. You can read more about how to use hashtags in captions on Instagram here: “How To Improve Your Post’s Hashtag Performance.”
How To Increase Your Post’s Reach with a Hashtag Boost
If you’re looking to reach the maximum number of people with a certain hashtag, it’s important that you research what other brands are using that hashtag. For example, if you’re interested in increasing the reach of your posts tagged with #printingroofing, you’ll want to find out which other businesses are using this same hashtag. By seeing which businesses are using that hashtag, you will be able to see what other hashtags may have been shown together, and then you can include those hashtags in the same captions or descriptions of your post to increase its chances of being found.
It’s important to plan out your posts ahead of time and make sure they are complete with hashtags and other tags. This will ensure you have a wide reach and that you aren’t missing out on valuable opportunities to get noticed. Each market has its own set of buzzwords and hashtags, which you’ll want to include in the copy of your ad. There are a few ways to do this. For example, you may be able to find a list online that explains the most popular hashtags used in your local market or industry.