Introduction: What are the Unwritten Rules of Instagram?
Let’s get to it. This is a challenge for you — and us, too. Our goal is to write an outline about the unspoken rules of following people in Instagram (and on other social media sites). As writers, we can do this because we already know how to write, but so many social media people don’t. We’re going to use Instagram as our case study, but the rules are not written in stone and do not change with each person.
Of course, these rules vary from person to person. In today’s world, with so many social media platforms competing for our attention, the possibilities are endless. We have Instagram (and other platforms), messaging apps, blogs, forums and more. We could all follow up to 100 people. So it’s possible to follow every single person we want to follow (to be honest this is probably impossible). There would be no limit.
But there are rules. Everyday — or any day, really — we make decisions in our lives, such as where to go out to dinner, where to watch the latest sports game and what movie to see. A social media platform is no different. The rules of the platforms are like a set of guidelines that we follow on a daily basis — but they’re not written down anywhere. And they change from person to person or platform to platform based on our needs or preferences from day-to-day. Now the rule-set we’re looking at here is the set of guidelines that help us decide who we follow and why.
How to Follow the Unwritten Instagram Rules to Increase Engagement, Boost Engagement & Increase Traffic
What is the first step? First, you follow people. This means you are following them on Instagram and if they use Instagram live (very few people do), you are following them there, too. Then, you comment on their posts. If you really want them to notice you, you include the hashtag they use. In addition, you follow people who are likely to follow back. Although there are no guarantees here, the more followers a person has, the more likely they will follow back.
So before long, your Instagram page starts following other people, too. It’s almost as if these people are just waiting for a newbie (or an oldie) to follow them and start the process of increasing their engagement rate and boost engagement & increase traffic.
Why is it a Good Idea for Brands To Use Social Media Etiquette Secrets from Instagram?
It’s really not rocket science, although some people make it sound that way. The bottom line is: if you are following someone and they follow you back, leave a comment on their post. Think of what you like to see when you follow an account and then do the same. Why? Because if they like your comment (and they will), they’ll be more likely to unfollow you as they don’t want to get more spam than they have to.
The other reason to comment is that if the person you are following isn’t very active on Instagram, they may not notice that you have followed them in the first place. This will be bad news if they don’t like what they see, and it could also result in them unfollowing you.
I would recommend commenting on any and everything that feeds into my radar, as that’s how I was able to find many of the people I follow today. I wanted to see what they were up to, so I’d leave a comment.
Specific Tactics Brands Can Implement Right Now for Greater Social Media Success
Comment, comment, comment! If you comment (let’s be real, leave a like), on other people’s posts, it’s more likely for them to follow you back. If you don’t comment on the post, but leave your own picture instead (like we do), you might get noticed by that account owner and gain more followers. Comments are the number one reason to follow someone on social media.
Twitter: @markbernstein | Facebook | LinkedIn
Conclusion: This article will teach you about 12 rules you shouldn’t break when posting
Here are a few things you should be familiar with before you try to break these rules: [ARTICLE END]
1. Do not neglect the importance of a compelling headline.
2. Use social media as a platform to promote your post and generate interest.
3. Make sure you can substantiate every assertion in your article with well-referenced facts and expert opinions, or else you will lose credibility on the internet (also known as being “fact checked”).
4. Hyperlink words you define for the reader so they can go find out more if they want to know what something is about.
5. Don’t try to jam 10 pictures into a 500-word article just because you want to show off how many pictures you took of the thing.