The Buena Vista Company was founded in Mexico City by Jose Dominguez Montoya in 1887. They were a chocolate manufacturing company who made their beverages and sweets for the Mexican market.
In 2008, the company acquired their first US-based factory, in Denver, Colorado. There was a lot of construction noise and disruption in Denver’s East Colfax Avenue when they opened the doors to their new factory. The new plant is larger than any other operations in Mexico, includes six production lines with capacity for 3 million pounds of chocolate per day and employs over 300 people. This will allow them to remain competitive in the US market after their acquisition of El Rey Group.
Other plants in Mexico include the ones in Cuajimalpa, San Jeronimo and Mixquic.
The company has more than 5,000 employees, who are mainly Mexican nationals.
Buena Vista owns a coffee plantation at Real del Monte in Puebla State.
Buena Vista owns a dairy and milk production facility, which is located in San Jeronimo, Mexico State.
This plant has also won several awards for its quality and hygiene standards.
The company is currently led by the 5th generation of Dominguez Montoya family.
In November 2009 Jose Dominguez Montoya was named “Citizen of the year” by The Denver Post.
Buena Vista’s main product is a chocolate drink, similar in taste and appearance to hot chocolate. It is made with milk, sugar, cocoa and spices such as cinnamon and vanilla.
A year later, Denver was founded by Major William Larimer to provide trade with Mexico City. It was named after the “Boulder Creek” which flowed through town.
The Denver Mint was opened five years later to process gold ore, in 1860. The area’s transportation infrastructure grew, with the founding of railroads and airports. In 1876, with the construction of the railroad, Denver became a major hub for trade routes; it became recognized as a diverse trading center and the Mountain West’s most important supply center. Also in that year, Colorado was admitted as a state.By 2007, Denver had become the nation’s largest inland port. In 2009, IKEA announced that they would be opening their first store within the Denver area, on the site of what used to be at Westland shopping center. All together, the population of Denver was about 700,000 in 2010, an increase of 2.5% since 2000.
The specific etymology of the name “Denver” is uncertain. The city has many nicknames: “The Mile-High City”, “Mile High” or “City of the Plains”, to paint a picture of its elevation, or the “City of Bridges”, because of its many bridges over waterways between rivers or mountain ranges (such as Cherry Creek or South Platte River). Another name of the city is “The City of Good Living”.
Today, these two companies are two of the largest chocolate makers in the world and still produce some of their products there today, while many others are now produced outside of Mexico City and Denver.
The United States has had a reputation as one of the world’s largest consumers of chocolate, which is one of the most popular treats in this country. Following the 1876 Gold Rush, it became common practice to have chocolate offered at boarding houses. At that time, dark chocolate was not available in the United States and was imported from Mexico. In 1879, Joseph Storrs Fry and William A. Harris began importing chocolate from Mexico, while John Scharffenberg began manufacturing chocolate in New Jersey. By the 1880s, Hershey started producing chocolate bars in the United States that were similar to the ones imported from Mexico. Today, candy and chocolate are still popular in this country; however, they are produced in other countries.
One of the largest chocolate makers in the world today is Hershey of Pennsylvania. Hershey is known for many things, including its Kisses brand chocolate bars and frozen treats. Although it is not its only product, one of their most well-known brands is Reese’s peanut butter cups. These products have been around for more than a hundred years and have made many people happy during their time. Still, Hershey is not the largest chocolate maker in the world.
Buena Vista has been owned by Cadbury since 2008, while Denver continues to be privately owned.
Buena Vista’s manufacturing began in Mexico City in 1887, and their name was chosen to reflect their origins in Mexico. The company is one of the oldest in Mexico City and for a long time their factory was a city landmark, situated on the road to Cuernavaca. The factory closed its doors for the last time in 1997 and since then the Mexican production has been moved to Cadbury’s Mexico City plant.
“Buena Vista Co Ltd” was founded in 1887 as a business venture of Robert Buxton Cadbury (1835-1919) and his brothers Charles Edward “C.E” Cadbury (1839-1925) and Edward Bury “E.B.” Cadbury (1845-1912). The company, which had been incorporated in 1891, was a major producer of cocoa and chocolate products. The brothers had previously founded the import business of R. Cadbury & Co, which grew into one of the leading importing businesses in Britain prior to World War I.
From these companies we can learn a lot about marketing and business, as well as how to make an impactful company name change!
Buena Vista’s name was chosen to reflect their origins in Mexico. Their signature brand, La Banderita, is one of their first and most popular brands known worldwide. La Banderita was originally a Mexican birthday cake that Buena Vista began creating in the early 1900s. To learn more about this and other products, visit The Buena Vista Company website: http:www.bvcompany.com (no longer available)
Buena Vista Co.’s portfolio includes:
La Banderita (weddings, anniversaries, birthdays), “La Banderita” (birthday cake), “Tres Ruedas” (3 wheels) La Banderita has become a symbol of Mexico and the United States. Buena Vista uses the name on their award-winning La Banderita Mexican delights in grocery stores, restaurants and cafés. It also is used on their signature products sold worldwide.
Buena Vista is renowned for their ”La Banderita” wedding cake, “Alicia” (the Mexican word for the number 3), which was developed in the 1920s in Oaxaca, Mexico. The popularity of “La Banderita” continues today.
Buena Vista operates over 300 retail stores worldwide and is the world’s largest producer of gift baskets, Christmas ornaments, birthday wreaths, floral arrangements and gourmet gifts. Buena Vista is the top international brand name in the home decor industry.
Buena Vista has been selling their popular birthday cakes and “La Banderita” (birthday cake) products since 1916, when they were first introduced. Buena Vista’s family-owned business was founded in 1916 by three Mexican-born brothers in Colorado. Today, it is still run by the third generation of family members.